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Sales and Marketing Channels: How to Build and Manage Distribution Strategy
by Julian Dent, Michael White
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Results Sales and Marketing Channels: How to Build and Manage Distribution Strategy
Distribution Channels in Marketing Marketing MO Distribution Channels Distribution channels in marketing are one of the classic “4 Ps” product promotion price placement “distribution” They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue B2B and B2C companies can sell through a single distribution channel Sales and Marketing Channels How to Build and Manage Sales and Marketing Channels How to Build and Manage Distribution Strategy Kindle edition by Julian Dent Michael White Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading Sales and Marketing Channels How to Build and Manage Distribution Strategy What is Sales Channel Marketing Management and Strategy Sales channel marketing should support direct and indirect sales A channel marketing strategy may need to influence more than just endofline customers It may also need to influence the partners that are part of an indirect sales strategy After all partners are interested in working with companies that will help them make money too CREATING MANAGING MARKETING DISTRIBUTION CHANNELS DISTRIBUTION CHANNEL IS RIGHT FOR YOU Distribution is one of the classic “4 Ps” of marketing product promotion price placement distribution It’s a key element of your marketing strategy— distribution channels are how you reach your market and grow revenue whether you’re B2B or B2C CHAPTER 7 Marketing Channel Strategy and Management Channels not only link a producer of goods to the goods’ buyer but also provide the means through which an organization implements its marketing strategy A marketing channel system is the particular set of marketing channels employed by a firm THE CHANNEL SELECTION DECISION To customers the channels are the company How to Develop a Distribution Channel Strategy To develop a robust distribution channel strategy first you should identify which channel works best for your product Can you sell your product directly to the end consumer or must you go
